Speaking at the Save the Children International Digital Summit in Stockholm

We are just back from Stockholm, where our founder Mohammed Khalil spoke at the Save the Children International Digital Summit about personalised donor communications, the area Giving Analytics is already supporting SCI with across their Non-Member Markets.

Mohammed’s notes from the visit follow.

My first time in Stockholm, and what a way to experience the city. This was Save the Children International’s first in-person Digital and TV Summit in two years. Around 50 colleagues from 16 Member Offices came together for three days of collaboration, learning and strategic discussion around some of the organisation’s biggest growth opportunities, and how AI can help accelerate impact across its key strategic areas. Participants came from as far away as Japan, Australia and the US.

Personalised donor communications

My session was all about personalised donor communications. Rather than dwelling on the hype, we dug into practical examples and the workflows behind them, and had some frank discussion about which approaches are delivering results today and which are still more promise than substance. The heart of it was how AI lets us reflect each donor’s individual journey and impact at scale, without losing the human touch.

One of the biggest shifts we talked about was reframing the messaging to be about the donor and not about the charity. Too often communications lead with what the organisation has achieved or needs. By flipping that round to centre the donor, their journey, their generosity and the impact they have personally made, the message lands very differently. AI is what lets us do this for every single donor rather than a handful of segments.

When the messaging speaks to the donor, their community and the impact they have made, they feel seen as a person rather than treated as just a source of income. That is what builds lasting relationships, and it is exactly the kind of work AI should allow us to do more of.

Seeing a client take the stage

It is not often that another one of your clients is speaking at the same event. It was great to hear UNHCR talk through their AI challenges, workflows and initiatives, which included our project together on personalised donor communications. Seeing the work land from their side, in their words, was a real highlight of the summit.

An office on a lake

I also have to mention the venue. The Save the Children office in Stockholm is a stunning space, a glass atrium sitting right on the lake.

A fun fact that blew my mind along the way: there are almost 250 employees in Save the Children’s Norway office alone. The scale of the organisation behind the work is staggering.

Thank you to the Save the Children International team for the invitation, and for taking this work so seriously. There was real energy in the room and plenty of thoughtful, probing questions, which is always a good sign that the subject genuinely resonates with the people doing the work.

Want to explore what AI-powered personalisation could do for your organisation? Get in touch to start a conversation.